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Mahindra Gold Edition Festive Campaign
September 30, 2025

Mahindra Gold Edition Festive Campaign: No.1 EV Range, No.1 Festive Offer – Iss Tyohar Hoga Sone Pe Suhaga

The festive season in India brings with it the promise of new beginnings, prosperity, and the fulfilment of dreams that have been carefully nurtured throughout the year. For business owners in the last-mile transportation segment, this auspicious time presents the perfect time to invest in their business growth by exploring various choices of the most sought-after commercial vehicles in India.

Mahindra Last Mile Mobility brings the Gold Edition festive campaign this season, known as, “Sone Pe Suhaga.” As families across the nation prepare for auspicious occasions Mahindra Last Mile Mobility’s Gold Edition offer transforms festivities into celebrations of progress.

Why is the Festive Season the Best Time to Buy a Commercial Vehicle?

The festive season brings immense prosperity and success to the business ventures of various fleet owners and commercial vehicle operators. This time of the year accounts for a significant proportion of sales in the commercial vehicle category, transforming vehicle buying from a purely commercial decision into a family celebration involving rituals, prayers, and community blessings.

When a driver decorates their new Mahindra Treo or Jeeto with marigold garlands and performs traditional ceremonies, the vehicle becomes more than a mode of transportation. It becomes a proud symbol of hope, progress, and family prosperity.

From a financial perspective, the favourable loan options, discount offers, and other buying packages make the vehicle ownership journey more favourable during the festival season.

Mahindra LMM Gold Edition Accessories and Offers

As India’s leading commercial electric vehicle solutions provider, Mahindra Last Mile Mobility has introduced the gold edition offer that makes the last mile electric mobility vehicles accessible to every entrepreneur in the last-mile segment. Each Gold Edition vehicle comes with premium upgraded features that give drivers, and last-mile mobility partners a never-before-experienced convenience, comfort, and safety.

Moreover, with every purchase of a Gold Edition vehicle, buyers shall receive a gold coin, access to value-added services, or avail a discount offer on every purchase. For first-time buyers, these offers make vehicle ownership within their reach, and for established business owners, they offer the chance to expand their operations with convenient financing options.

Festive Benefits Across the Mahindra Range (EVs & ICE)

The benefits of the Gold Edition Festive campaign span across Mahindra Last Mile Mobility’s comprehensive vehicle portfolio, ensuring every fleet business finds long-term value, regardless of the specific operational requirements. These benefits are carefully calibrated to maximise business growth objectives and make festive celebrations memorable.

1. Mahindra Treo Gold Edition

Mahindra Treo, the nation’s most sought-after electric three-wheeler e-auto in the passenger transport segment, is equipped with mood lights, a bottle holder, a gold edition decal, a reverse camera, and a floor mat. With the purchase of a Mahindra Treo Gold Edition vehicle, buyers are also eligible to get a free gold coin* as a complimentary gift from MLMM.

2. Mahindra ZEO Gold Edition

The Mahindra Zeo, a commercial electric vehicle in the e-cargo transportation segment, is also a part of the Mahindra Last Mile Mobility’s festive offer. The Mahindra ZEO Gold Edition includes accessories like floor mat, bottle holder, gold edition decal and a gold coin free*! Price starts at just ₹7.78 lakh*.

3. The Mahindra e-Alfa Gold Edition

This festive season, enhance your experience with mood lights, floor mats, a gold edition decal, a bottle holder, and receive a complimentary gold coin* when you choose the nation's e-rickshaw, Mahindra e-Alfa. Enjoy a down payment as low as 29,999 only*.

4. Zor Grand Gold Edition

Elevate your festive spirit with the Number 1 3W Cargo, Zor Grand Range+! Enjoy Gold Edition accessories, including mood lights, a reverse camera, a gold edition decal, and receive a complimentary gold coin*. Down payments start at only ₹29,999*.

5. Mahindra Jeeto Strong

The Mahindra Jeeto Strong is a traditional fuel-powered commercial cargo vehicle with high payload capacity. The gold edition benefits include additional GST benefits, potential cash discounts, and accessories along with an assured gold coin* that comes free!

Why Choose Mahindra LMM This Festive Season?

Mahindra's leadership position in India's last-mile commercial vehicle segment is built on decades of understanding Indian road conditions, evolving customer preferences, and upgrading business requirements basis innovative products. A few prominent reasons to choose Mahindra LMM in this festive season include:

1. Prominent Electric Vehicle Advantage

The commercial electric vehicles from Mahindra Last Mile Mobility offer significant savings on running costs compared to traditional fuel-powered vehicles. Also, the range of these electric vehicles is long enough to reduce any range anxiety. For instance, the brand-new Mahindra Treo Plus offers a range of up to 150 km on a single charge, depending on road and driving conditions, and savings of up to ₹ 6 Lakh in 5 years.

2. Diverse Portfolio of EVs and ICEs

Buyers can find a wide range of commercial electric and traditional fuel-powered vehicles, including petrol, diesel, and CNG, for both passenger and cargo transportation. Whether you are an auto rickshaw owner thinking of making the transition to electric mobility, a self-employed business owner, or a fleet operator with a collection of commercial vehicles, the wide range of EVs and ICE vehicles available in MLMM caters to the diverse preferences of consumers.

3. Highly Reliable Network

Mahindra's extensive service network, covering over 700 touchpoints across India, ensures that support is always available when needed. It is a crucial factor for commercial vehicle owners since their daily livelihood depends on the vehicle's performance. Additionally, the battery technology in their commercial electric vehicles and modern features integrated in fuel-driven commercial vehicles enhance the operational efficiency and ensure maximum uptime.

4. Driver Centric Features

Models in the Gold Edition campaign offer are equipped with driver-centric features such as a cabin with ample space for legroom, a powerful engine, a longer wheelbase for smooth driving on inclines, etc., thus eliminating driver fatigue, enhancing productivity, and increasing earning potential.

How to Avail the Gold Edition Festive Offer?

To make the best of the Gold Edition festive offer introduced by the Mahindra Last Mile Mobility segment, you must follow the systematic approach mentioned below.

  • Contact a Mahindra Dealership store or visit the nearest one to see the vehicles that are a part of the Gold Edition festive offer. Trained consultants at these stores will assess individual requirements and recommend vehicle configuration choices.
  • Test drive facilities are enhanced during the festive season to accommodate increased customer traffic while ensuring thorough vehicle evaluation opportunities for every potential buyer.
  • Confirm the vehicle eligibility for the specific vehicle you wish to purchase through the Gold Edition offer.
  • Explore the financing options available with multiple financial institutions available on-site to gain immediate clarity on your purchase choices.
  • Complete the purchase and you shall receive the Gold Edition vehicle with the associated complementary accessories and the guaranteed gold coin.

Conclusion

The Mahindra Gold Edition Festive Campaign highlights the company's commitment to India's fleet business with accessible, sustainable mobility solutions. Festival commercial vehicle purchases invest in family futures, business growth, and community prosperity. The theme “Iss Tyohar Hoga Sone Pe Suhaga” embodies India’s cherished traditions. With over 200,000 electric vehicles on the roads, Mahindra Last Mile Mobility offers unmatched value for buyers this festive season.

FAQs

1. What is the Mahindra LMM Gold Edition festive offer?

The Mahindra LMM Gold Edition festive offer includes special accessories in the respective gold edition vehicles that elevate the experience and comfort of last-mile mobility partners. Business owners, individuals, and self-employed entrepreneurs purchasing a gold edition vehicle are eligible to receive a gold coin*, making the celebration more memorable.

2. Which Mahindra LMM vehicles are available in the Gold Edition?

The Mahindra LMM vehicles available in the Gold edition include

  • Mahindra Treo Gold
  • Mahindra ZEO Gold edition
  • Mahindra e-alfa gold edition
  • Mahindra Zor Grand Gold edition
  • Jeeto Gold Edition
  • Alfa Plus Duo

3. Are the Gold Edition offers available for both EV and ICE vehicles?

Yes. The Mahindra Gold Edition benefits and offers apply to both EVs and ICE vehicles, with specific advantages customized for each vehicle.

4. How long is the Mahindra LMM festive offer valid?

Festive offers are generally available during the traditional festive seasons The offer applicable from 5th Sep’25 to 31st Oct’25

5. Why should I buy a Mahindra LMM commercial vehicle during the festive season?

Festive season purchases offer maximum benefits, including best annual pricing, favourable financing terms, and the cultural significance of large purchases and auspicious timing for new vehicles.

Terms and conditions apply.
The customer can avail either the Gold Edition package (Gold Edition accessories and 1 gram gold coin) or the discount offer on every purchase. For more information, contact the nearest dealership.
Offer available at select dealerships only.

*Range is Typical Driving Range

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